Prelude Interactive

HelpAttack! is an Austin startup that allows people to pledge their online activity – whether it’s Tweets or Facebook updates – to a nonprofit of their choice. For every Tweet you send out, or action you take on Facebook, you can pledge whatever amount you choose (most people pledge a total of about $35 a [...]

I’ve been nodding along with both sides of the ‘slactivism’ debate for a few months.  Is it a good thing to give people small, low (but not zero) impact opportunities to help out causes?  Do micro-donations and micro-volunteering discourage later, more significant engagement?  Well, either nobody knows for sure, or nobody has measured it, or [...]